Blog

Patterns of Digitization
Joana Dias Joana Dias

Patterns of Digitization

Digitization is one of the greatest opportunities for companies to become more competitive in the market. As new disruptive business models emerge, the need to adapt becomes bigger, making it necessary for every company to be at the forefront of digitization.

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What is Design?
Sara Gancho Sara Gancho

What is Design?

In today’s environment, it’s become extremely important for companies to use Design for the creation of innovative products, services and brands, making it a strategic and competitive tool that has the power to boost the growth of innovation within companies and markets.

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Empathic conversational agents
Joana Dias Joana Dias

Empathic conversational agents

Chatbots, or conversational agents, are softwares that simulate human conversations with users through text messages in the chat. Its new generation is not only able to communicate with users, but also understand their emotions.

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8 trends about design research
Sara Gancho Sara Gancho

8 trends about design research

In the article by IDEO: 8 trends our design researchers are excited about (2017), Suzanne Gibbs Howard elaborates on a list about design research trends that I found to still be relevant today.

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Introducing design into the management practice
Rui Patricio Rui Patricio

Introducing design into the management practice

The concept of design has evolved from the creation of tangible solutions, e.g., a new product, service, system, or technology, to ways of thinking and doing that support the design of solutions aimed at getting people to engage and adopt innovative new ideas and experiences, such as looking at corporate strategy through the lens of design (Beaudry, 2009; Brown & Martin, 2015; Manzini, 2016; Zurlo & Cautela, 2014). 

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Why Design in Business
Sara Gancho Sara Gancho

Why Design in Business

Although the term "design" is mostly associated with product quality and / or its aesthetic appearance, the main purpose of design as a discipline is to promote well-being in people's lives. It was this way of perceiving things and acting before them that attracted management discipline, paving the way for business innovation. Learn more about it here.

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Retail Store Game: A Gamified Experience To Train Employees!
Hélder Ferreira Hélder Ferreira

Retail Store Game: A Gamified Experience To Train Employees!

The rapid expansion and adoption of digital technology changed the way people interact with each other and with brands. This change can adversely affect people's ability to connect and empathize. However, people today want to be genuinely involved by brands, just as they do with friends and family. This creates a challenge. Learn more about it here.

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Digital empathy: The New Challenge For Brands
Joana Dias Joana Dias

Digital empathy: The New Challenge For Brands

The rapid expansion and adoption of digital technology changed the way people interact with each other and with brands. This change can adversely affect people's ability to connect and empathize. However, people today want to be genuinely involved by brands, just as they do with friends and family. This creates a challenge. Learn more about it here.

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The Effects of Player Type on Performance: A Gamification Case Study
Hélder Ferreira Hélder Ferreira

The Effects of Player Type on Performance: A Gamification Case Study

In the last ten years, practitioners and academics have gained interest in gamification in different fields. Gamification aims to improve individuals' motivation to perform tasks and achieve goals. However, every player is different and their personality affects their performance. This article will show you how.

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The Business Value of Design
Sara Gancho Sara Gancho

The Business Value of Design

Studies show that companies who are more skilled at implementing Design achieved 32% more revenue and 52% more returns to shareholders than their less skilled counterparts. This article will show you 7 ways Design Thinking can help you and your company.

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Why an Innovation Management Standard is Important for Companies
Rui Patricio Rui Patricio

Why an Innovation Management Standard is Important for Companies

In a recently published paper, Joe Tidd places relevant questions and remarks about the building blocks of ISO 56002 Guidance on Innovation Management. It is an excellent opportunity to discuss and adopt new and value-added approaches to innovation practice and theory.

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Working Apart, Together: The Challenges of Co-Work
Rui Patricio Rui Patricio

Working Apart, Together: The Challenges of Co-Work

Currently conducting an academic project with six co-working spaces in Portugal, we aim to find business opportunities and the right positioning for these companies. With that in mind, we look for papers that can provide valuable insights to support our work. Here’s one we found.

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